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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    You don't need to be card shark to tip the odds in your favor, but you do need to understand the rules of the game – whether you like them or not – if you want to play. Quality score isn't precisely the same as predicted click-through rate – but...

  2. WordStream Enhances AdWords Grader: New Benchmarks, Monthly Reports, Mobile PPC Scores

    Think of it like a report card for your AdWords account,” Kim said. If you opt in to this feature, the tool will automatically grade the account every 30 days and will send a report card. The click-through rate, and if they are above or below average.

  3. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    Pick a card, any Twitter Card. There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Summary Card: Default card, including a title, description...

  4. Google AdWords Geo-Targeting Settings: How to Stop Losing Money

    I consider this the wild card setting. Wild Card: People searching for or viewing pages about my targeted location Test Campaign A: People searching for or viewing pages about your targeted location (this is the wild card setting that excludes...

  5. Supercharge Your Conversion Rate Optimization: How to Structure CRO & Win

    Purchases can often be swayed by many factors, such as the product being out of stock, a competitor offering an incentive at the point-of-purchase, the customer lacking the necessary funds (e.g.credit card not working), or members of the consumer...

  6. Optimizing to Lifetime Value of Customers to Maximize SEM Performance

    Credit card companies and savvy direct marketers know this and have leveraged this concept in their direct mail efforts for years. For example, in the hospitality industry, customers who reserve suites are more valuable than those booking single...