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  1. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Quality score isn't precisely the same as predicted click-through rate – but the two are pretty close. Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    If you know your bounce rate it will help determine other information about your site. Does it have a high bounce rate? Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate.

  3. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. The following are ad extensions available in Google that increase the depth...

  4. Google AdWords vs. Yahoo Bing Network – A PPC Performance Comparison

    How do the two engines compare on click-through rate (CTR) and cost per click (CPC)? However, YBN's advantages – lower CPCs and CPMs and less competition for ad position – offer a ripe, incremental opportunity for advertisers seeking to maximize...

  5. Say Goodbye to AdWords Average Position, Hello to Top of Page Rate

    Once you're comfortable that average position is just a proxy for aggressiveness, we can introduce a slightly better one: top of page rate. Top of page rate (e.g.the proportion of your impressions that occurred in the banner positions) is a better...