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  1. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. The problem is many users don’t call from the ad; they click through to the website...

  2. Remarketing Across Ad Exchanges With DoubleClick Search

    In fact, in most accounts, your remarketing campaign should be one of your best-performing campaigns in terms of conversion rate and return on investment. By using this feature in DoubleClick Search (DS), you are able to retarget users via display...

  3. Want to Increase Your CTR by Nearly 50%? Consider Search Refinements

    For the advertiser, that means a better click-through rate (CTR), more site traffic (often at a lower cost per click), and presumably more sales. Although my friend didn't find what he was looking for (more on that later), he did end up clicking on...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    Quality score isn't precisely the same as predicted click-through rate – but the two are pretty close. Because click-through rate, another vitally important AdWords metric, is largely determined by the quality of your ads themselves and the...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    If you know your bounce rate it will help determine other information about your site. Does it have a high bounce rate? Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate.

  6. How to Dominate the Entire First Page of Google

    Your online reputation can impact virtually every aspect of your digital marketing program from the conversion rate on your pages to your click-through rate in paid search. The following are ad extensions available in Google that increase the depth...