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  1. 5 Questions to Consider When Thinking About Bidding on Brand Terms

    Bidding on your brand terms can provide a lot of benefits - they tend to have a higher click-through rate (CTR), and they help promote your brand alongside the organic results. The practice of bidding on your own brand terms is a topic that has two...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Brands that do not step up to the social media response rate in a timely manner can bet on 60 percent of those unhappy customers taking a negative action. The new rules of selling and customer service are here, they’re social, they’re mobile, they...

  3. Last-Minute SEO - Here Come the Holidays!

    Also don’t forget about Bing - while traffic can be lower simply because they have less of the search space, they often convert at a higher rate. As long as Google doesn’t release an update or manually devalue your site, it is the time of year...

  4. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    That includes the number of impressions, clicks, click-through rate (CTR), and average position. When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites.

  5. How FREE Website Call Conversion Tracking From Google Will Benefit You

    In the example below, using AdWords Call Extensions, you can see which PPC ads generated calls, the cost per call, and the conversion rate of visitors to calls. Are you using call-tracking software? More than 70 percent of mobile searchers use...

  6. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    In the example that was provided, a simple copy change that leverages the word "download" – which reinforces a "tangible" resource that will always be accessible – helped drive 47 percent gains in the related lead form submission rate.