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  1. Bing Search Now Delivers Anywhere From 4 to 14 Results

    When this happens, click-through rates for lower positions increase by five to eight times the rate they normally would. Bing's findings suggest that the back button plays a significant role in increasing the click-through rate on lower results.

  2. Top Google Website Optimization Resources

    Talk about an awesome and free tool to help with conversion rate optimization (CRO). But what does Google have to offer on the subject? Find out in this collection of tips, guides, resources, and tutorials straight from Google.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Fashion – The Search Agents"Overall impressions increased 4%, click-through rate increased 15%, and clicks increased 11.7% … 8.8% increase in CPC and a 21.6% increase in spend, YoY. A new analysis says Google Image Search traffic is down 63 percent...

  4. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The jump would represent a growth rate of over 18 percent over the next five years. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. BIA/Kelsey projects that video and mobile social...

  5. Landing Page Optimization: How to Identify Testing Opportunities

    One of those is with bounce rate. Cutroni recommended that you identify your top landing pages on your site and look for the ones that have a really high bounce rate. For example, don't just say, "here's a page that has a high bounce rate and I...