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  1. How to Create a Social Media Friendly Landing Page

    The desktop versions of Facebook and Twitter have a very similar look and feel, you may find that copy variations that suit the particular channel culture is enough to boost the conversion rate. Community managers can create great little posts that...

  2. 14 Top-Notch Resources to Help You Become a CRO Expert

    Even those considered to be CRO (conversion rate optimization) experts had to start somewhere. The Definitive Guide to Conversion Rate Optimization (QuickSprout) You can't go wrong about checking out the resources available from Conversion Rate...

  3. Guide to Google Analytics Demographics Reports: Age, Gender & Interests

    Bounce Rate to see whether some visitors are more engaged than others. Spotting differences in conversion rate, bounce rate, average order value, and more will allow you to make the detailed changes to your website and strategy that help you make...

  4. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    Bounce Rate: Whether a user returns to or "bounces" back to the search results without going deeper into your site may be an indicator of an unfulfilling or poor experience for users. With the recent Panda 4.0 update, it's more important than ever...

  5. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    This evaluation team goes by a hefty manual created by Google that guides them through what a quality website or page is, and how to rate it. Google's search quality team hires human raters (dubbed "search quality evaluators") who help Google rate...

  6. Influential Twitter Accounts Indexed More in Google [Research]

    Accounts that had 1 million or more followers had a much higher indexation rate in Google. Stone Temple Consulting put out findings of research it conducted on the indexation of tweets in Google. What it found was that indexation was low overall...