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  1. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Dynamic serving experienced a 30-percent error rate. Even if you've decided to "go mobile," you may be losing an average of 68 percent of smartphone traffic. Why? This is a result of incorrectly implemented mobile solutions, BrightEdge says, and...

  2. Microsoft Kills Sponsored Post Program After Attracting Matt Cutts' Attention

    The landing page, which has since been removed, asked bloggers to email Hanano the sponsored post rate, the date it could be published, and the "general topic for your post". When your social media campaign attracts the attention of Google's chief...

  3. PPC Optimization & Balancing the Relationship Between Metrics: Top 3 Things to Consider

    The data showed the high correlation between a top positions and having a high click-through rate. Conversion Rate and Position do Have a Correlation This may seem obvious, as you would expect bids to be higher where conversion rate is higher, and...

  4. 5 Changes You Need to Make for Google Shopping in the Next 2 Months

    Many retailers have already started to use Shopping Campaigns with an average conversion rate improvement of 16 percent. I've come to the conclusion Google loves fall. Although Google's headquarters are in Silicon Valley, the company has...