A lot of us first saw this in action with Rapleaf’s Rapportive plug-in over two years ago. Companies that have the best data (the kind that can be made actionable) stand a better chance at beating their competitors.
Social Graphing and Viral Tracking: Tools from companies like Rapleaf give insights into where your customers (and potential customers) frequent online by linking e-mail addresses to user accounts within social networking properties (LinkedIn...
Sites like Flowtown and Rapleaf use the information you already have on hand for your customers: their e-mail addresses. How social are your customers, really? In our industry it seems this question is asked and answered a lot, but clients still...
