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  1. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. It includes everything from blog posts, articles, website copy, letters to customers, and social media posts, to...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Markup and microformats are also becoming extremely important to local rankings. With Author Rank Google can potentially generate a score for you in each of the topic areas about which you regularly build content, and then use that score to affect...