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  1. Matt Cutts Says 'Stop' Guest Blogging for SEO: Here's Everything You Need to Know

    Here's a Really Evil Example: … See the dofollow "site review tool" link. I changed the title of this post to make it more clear that I'm talking about guest...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...

  3. How to Use PPC Data to Guide SEO Strategy in a '(Not Provided)' World

    The thought here is that if a page performs well in a PPC campaign, it will translate to performing well at the top of organic listings, though people clicking ads versus organic listings probably behave differently to some degree.

  4. Google '(Not Provided)' Keywords: 10 Ways to Get Organic Search Data

    Despite initial claims by Google that it would only affect a small percentage of overall analytics data for organic search, the reality is some sites were seeing well over 50 percent "(not provided)", particularly in sectors like technology where...

  5. Integrating Owned, Earned & Paid Media For Better SEO

    Now, let's look at how owned, earned, and paid can, and should be, leveraged to support SEO for performance in organic search. As a result, enormous opportunities to effectively orchestrate these efforts for maximum impact are lost, most especially...

  6. SEO & Keywords: Think Conversions, Not Rankings

    As frequently as possible, look for the top non-branded keywords that are driving organic search traffic and conversions. Base decisions on great SEO data from a variety of sources, including SERPs, organic traffic, and conversion data.