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  1. Evolving Your SEO: Moving Toward a Content Marketing Approach

    If you can, track conversions and new customers that are generated from organic search landing pages. Competition for keywords – organic or paid – has never been higher. Take the list, get your baseline rankings, and compare it against a broad set...

  2. Paid & Subscription-Based Keyword Research Tools

    SEMrush provides data on keywords for both organic and PPC with a phrase match report, related keywords, and organic results to find relevant keywords. Experian Hitwise's Search Intelligence tool provides organic and paid search insights powered by...