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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  2. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Watch direct and organic referral, especially when SEO suddenly changes Finally, they’re looking at landing pages a lot more closely, and the organic traffic coming to those pages through various lenses like device, interests, geography, and more.

  3. Evolving Your SEO: Moving Toward a Content Marketing Approach

    If you can, track conversions and new customers that are generated from organic search landing pages. Competition for keywords – organic or paid – has never been higher. Take the list, get your baseline rankings, and compare it against a broad set...