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  1. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Local SEO and SEM are time consuming and tedious, though. Local SEO best practices are the core foundation necessary for ranking in organic search for local terms. Map rankings can easily improve when pages with localized URLs are attached to...

  2. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Determine if the Hummingbird update (rolled out over a month ago) has affected your organic rankings or traffic. The Chicago Search Engine Optimization Meetup Group, local people who are interested in Search Engine Optimization (SEO) techniques and...

  3. SearchDay | There's No Shortcut to Good SEO

    Search Ad Quality Score 101, Part 1 SEM 101 It's been about two years since Google and Yahoo implemented their quality score algorithms. Search plays a role when you use PPC or organic search to grow your subscriber list.

  4. 6 Things You Might Be Doing Wrong (And How to Fix Them)!

    Keyword research is the foundation of good SEM. If you're putting keywords on your pages but not building links to those pages with good link text, you're hurting your chances at ranking as a means to increase organic site traffic.

  5. SEO Basics: Effective Iterative Keyword Research

    A dozen top-five listings for keywords nobody searches for aren't worth squat for bringing in organic traffic. There may be a problem if your SEM partner insists on using only the keywords that they have chosen for optimization on your site.

  6. Highlights from the SEW Blog: April 21-25, 2008

    Organic Search SEM Industry Issues Yahoo Updates Search Algorithm, Fixes Delete URL BugRecently, search marketers have been noticing changes to Yahoo rankings. Google Retains Top Brand, Microsoft ThirdFor the third straight year, Google has topped...