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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. If you see a high bounce rate for organic search visitors, then what they're searching for is not...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    SEO platform and search analytics firm Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an "in-depth definition and evaluation of the factors that have a high rank correlation with...

  3. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Everyone knows links are still a very strong factor toward organic rankings, and despite all of the algorithm updates, this still isn’t likely to change in the near future. Any extra boost you can have from the author is also likely to increase the...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    Keyword-level data and performance are gone, so Global Strategies has been using Google AdWords' paid and organic reports as well to get more insight. AdWords' paid and organic report. Finally, they’re looking at landing pages a lot more closely...

  5. RetailMeNot Crushed by Panda in Q2, But Partially Recovers

    We did see our organic search rankings impacted beginning mid-quarter and while we’ve seen a partial recovery over the past two months in overall organic search rankings, we're not back to the growth levels we were seeing in the first quarter," he...

  6. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    On average, 62 percent of organic searches now show different results depending on whether the search was performed on a desktop or smartphone, according to BrightEdge data. Good news for mobile sites: BrightEdge research showed there was not a...