SEO News

Rankings Improve Search

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  1. Introducing the Local Marketing Adoption Curve

    The outcome of the walk stage should be improved brand visibility (as measured by such key performance indicators (KPIs) as improved rankings). In essence, at the run stage, you should be ready to consistently share information across search...

  2. SEO Is No One-Trick Pony

    At the end of the day, we are not optimizing for "rankings. A 25 percent lift in conversions/sales is perhaps more important than a 25 percent lift in traffic (and certainly a hell of a lot more important than a general rankings increase).

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    While this correlation has seen a slight decrease in the past year, it is still considered in rankings. Rankings for proper use of keywords in onpage copy have increased from 2013 to 2014. And, finally, for the first time, Searchmetrics says it...

  4. Navigating Secure Search: From Keywords to Content [BrightEdge Share 14]

    See which pages are earning their rankings, and look at the trending view of pages month over month. He began with the Google Panda update, which aimed to improve search results with quality content. Ever since Google unleashed 100 percent secure...