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  1. Not Ranking in Google: Is a Manual Penalty, Algorithmic Change, or Content to Blame?

    Between major algorithms like Panda and Penguin, and just plain old everyday Google algorithmic changes, it can sometimes be hard for to figure out why your site isn't ranking in Google as highly as you would like.

  2. So... You Think SEO Has Changed?

    I hear people say that Penguin completely changed SEO forever. What Penguin did was eliminate the value of low-quality links that never should have counted anyway. That might be new to a lot of people, but it has always been an effective strategy...

  3. Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

    In this article, I’m going to focus on a key insight around how Superstar SEOs approach content in today’s post-Panda/Penguin/Hummingbird quality content landscape. In the example below, I sorted keywords by Google rank and the level of competition...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Major 2013 changes included further releases of Penguin and Panda, Hummingbird taking flight, and the shift away from providing keyword data thanks to encrypted search. If you dip a toe into spammy waters where guest blogging is essentially...

  5. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    Penguin, Google’s Spam Strategy t touched by Penguin, the webspam team’s response was, “Ok, well we can turn that dial higher. This is definitely an area SEOs need to continue to focus on, as it is clear that sites that are not mobile-friendly will...