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  1. Influential Twitter Accounts Indexed More in Google [Research]

    On a related topic, when it comes to social signals and rankings, back in January, Google again tackled the issue of social signals and the Google Search algorithm, where Matt Cutts was quoted as saying factors like followers on a Twitter account...

  2. gShift Gives Marketers Additional Ways to Track Content Performance

    And even though the focus is on the content marketer for this module, the more traditional SEO data points that you would expect to see from gShift still exist, like rankings and backlinks to a particular piece of content.

  3. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    Good news for mobile sites: BrightEdge research showed there was not a significant difference between smartphone rankings based on mobile configuration. BrightEdge's Mobile Share Report looks at the various types of mobile solutions – responsive...

  4. Forget Big Content – Small Content Is Critical to Search Success

    We know Google is trying to surface content that precisely answers specific questions and in doing so is getting much more granular with the way it serves up rankings. And while that is true to some degree, it is also a view that is dangerously one...