Domain Authority represents Moz’s best prediction about how a website will perform in the search engine rankings. A higher domain authority site will be more competitive in the rankings and have a higher chance of moving up in the rankings.
By claiming your listing, you are adding authority and trust, therefore helping your local organic rankings on Bing. As SEO experts, we want the search engines to provide robust, powerful and (preferably) free tools to help us get our jobs done.
For years webmasters have been following one of SEO’s golden rules: get lots of quality backlinks in order to help your site get top rankings on Google. And over the past couple years this is become a lot more tricky as Google began penalizing...
Interpreting Rankings and Traffic Data Rankings as the sole indicator of SEO success are only as important as the traffic they drive. And even though rankings for a particular query may waver in the search results from one user to the next, data...
Rankings losses could be caused by plenty of things. It's not that you'd ever throw out things like traffic or rankings altogether, but your competition may have changed and the ways you calculate a score are a little bit different.
So, in the space of a month, AOL has increased its unique viewers by 49 percent and jumped into third place the online video content rankings. According to the latest data from the comScore Video Metrix service, 182 million Americans watched nearly...
Getting your company's brand and employees exposed through media and social channels is incredibly important and can have a profound impact on links, rankings and traffic. A public relations strategy is a big part of successful search campaigns.
Markup and microformats are also becoming extremely important to local rankings. With Author Rank Google can potentially generate a score for you in each of the topic areas about which you regularly build content, and then use that score to affect...
Another month and another new release of comScore search engine rankings for the U.S.for May 2013. Google and Bing are both up, while the other top search engines comScore tracks (Yahoo, Ask, AOL) were flat or saw declines.
A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus original photography has any impact on search engine rankings.
A distant second to Google in the rankings was Facebook. Google will take home more than half of all mobile advertising dollars this year as the company is poised to see record revenues for 2013. Research firm eMarketer said that Google is on pace...
Separately, Google is warning that if you have a bad mobile website, your search rankings will soon be hurting. Smartphone Rankings Changes In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you...
It's also useful in the context of Google updates to see how your average rankings and conversions have been affected. The most obvious is Google Analytics, which offers an in-depth analytics suite to help even the most basic user understand and...
Advertisers that focus their PPC efforts can gain in the rankings relative to other competitors, as was demonstrated in 2012 by new, smaller and lesser-known brands as well as by many larger household name brands.
Marketing efforts that drive traffic and sales from the actual effort, rather than being done for the secondary benefit of search rankings. It's similar to PageRank in the amount of misconceptions that are beginning to swirl around the buzzword.
For the social properties, increased volumes of activity will increase your rankings. Controlling the conversation around your brand is critical to upholding and improving reputation. In the long-term, monitoring social activity and proactively...
For years, Google stood by the stance that there was little competitors could do to a website to negatively affect its search engine rankings. This is a clear admission that yes, negative SEO does exist and it can result in third parties being able...
We are going to manage our publishing strategy based on rankings reports This may or may not be the best thing for you to consider for your website. You need to evaluate that risk for yourself, and neither the author, nor Search Engine Watch, can...
While in that case, they were marked as advertorial content, the links to Interflora with keyword rich links to give them the maximum benefit of those links for search engine rankings. Search engine wise you should make sure that if links are paid...
Last year after Google Penguin 1.0 launched, Glenn Gabe at G-Squared Interactive did an analysis of sites that lost traffic and rankings, and I covered in "Google Penguin Update: 5 Types of Link Issues Harming Some Affected Websites".
