While SEO professionals might be very familiar with some of these, and may review them in depth, the trick here is to boil them down into the bare essentials (i.e.the top-level view that clients can quickly read and easily understand).
Once a phone is really for sale you should already be ranking because of all that effort in earlier stages of the mobile phone life cycle. In this phase keywords like "deals", "price", "prepaid" and "verizon" rise to the top of search volume and...
When it comes to your efforts as a marketer, hopefully you have a clear understanding of your audiences and who you're trying to reach, have been able to devise a detailed and cohesive strategy in the different areas you want to focus, and have...
For years webmasters have been following one of SEO’s golden rules: get lots of quality backlinks in order to help your site get top rankings on Google. As a result, many webmasters have shifted a lot of their work from link building to creating...
New findings from online ad network Chitika confirm it's anything but lonely at the top. According to the study, the top listing in Google's organic search results receives 33 percent of the traffic, compared to 18 percent for the second position...
One of the positive things to this new carousel style for local results is that businesses who might not rank in the top two or three required to see the results above the fold, can now see their business featured very prominently, complete with...
In April 2013, Google Sites, driven primarily by video viewing at YouTube.com, ranked as the top online video content property with 154.6 million unique viewers, followed by Facebook with 62.7 million, VEVO with 52.9 million, NDN with 45.3 million...
Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.
We also don't have any sales via phone calls that we can report against (yet this we site prominently displays its 800 number on the top/right of every page). As we know, SEO reporting nowadays has little to do with ranking reports.
It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well. Since the vast majority of traffic goes to the sites in the top...
Now look at Moz' top 10 ranking factors in 2005 and 2007. Quoting from Danny Goodwin's post last week, these were the common link issues that caused drops in ranking: Tired of Penguin 2.0 related posts yet?
To address these questions, we recently published a research report ranking the top 50 advertisers in 2012 in 15 of the largest retail sub-categories based on U.S. Putting aside the number one ranking, the dynamics within retail sub-categories...
Most of us know that SEO is not just about ranking first in Google for the preferred set of keywords, but the people you have to report to might not be on the same page. Set the expectation early in the relationship that SEO is more than just rank...
The April 2013 YouTube partner data revealed that video music channel VEVO maintained the top position in the ranking with 51.7 million viewers. Top 10 Video Content Properties by Unique Viewers Google, driven primarily by video viewing at YouTube...
For example, changing a URL can result in an immediate drop in ranking. The term has 320 monthly searches (global, exact match) and you previously ranked on the first page in the top 3 organic results.
It takes constant monitoring to keep your website ranking well and performing at top-notch levels. You'll rarely come out on top if you try to go it alone, and you'll never get the same level of ROI that you would with a competent SEO agency.
Next thing you know, there you were, all pretty and shiny ranking at the top, bringing in the big bucks. Back in the good ol' days of SEO, you could get links, any links, just about and throw them at your site and your pages then watch those pages...
Or worse, you're a multinational company, but your country level top-level domain is making ranking outside of your country an issue, even when it ranks fairly well within the country. And sometimes people are just registering certain country code...
So often people in our industry get stuck on analytics and ranking reports to prove their value. Franchises who have been paying through the teeth for "top-notch SEO performance" only to have their traffic not grow to what was promised.
This article will break down the critical skills required to stay on top of this complex and rapidly changing channel. Google's algorithms ultimately determine match rates, quality scores, and ranking in their marketplaces.
