Senate Subcommittee Cautions FTC on Google-DoubleClick Acquisition FTC approves Google's acquisition of DoubleClick Microsoft Completes aQuantive Acquisition Yahoo Ad Ranking System Now Live Facebook Alters Beacon program
Microsoft Acquires UK Mapping ProviderMicrosoft significantly expanded its mapping capabilities in Europe with the acquisition of Multimap. SEW Experts: SEO Hell, a CMS ProductionLarge scale Web sites with a content management system (CMS) face...
AOL Adds Quigo to Platform AAOL has confirmed the acquisition of Quigo, a contextual ad network serving text, display and video ads. Microsoft's Garry Wiseman Interviewed on Shopping SearchGarry is the group program manager for the commerce search...
Microsoft's Berkowitz: Consider aQuantive Deal a MergerAt a JP Morgan Technology conference Tuesday (link to webcast), Steve Berkowitz, Microsoft's senior VP of online services, told investors that they should consider the company's $6 million...
Microsoft already has an advantage over Google in the display ad space with MSN, even with Google's potential acquisition of DoubleClick. Many of these issues are mere growing pains, as Microsoft tweaks its quality-based ranking system for its ads.
This was driven largely by Microsoft's then very recent acquisition of voice automated search provider Tellme. Tellme VP of marketing Sanjeev Agrawal sat on a mobile search panel in which he affirmed the competitive advantage in mobile local search...
automatically help find the least expensive way to meet their business goals-defined as Cost Per Acquisition or Return on Ad Spend But the ranking system won't change. Yahoo's finally gone public with details about its new "Panama" ad system...
Conversion data can also be used to have bids run on a Cost Per Acquisition, Return On Ad Spend or CPC-basis. Goal-Based Optimization enables advertisers to let Yahoo automatically help find the least expensive way to meet their business goals...
Acquires Deja Newsgroup Service: Google gets its first real heavy dose of criticism after Deja junkies freak out when Usenet features get lost temporarily after the acquisition. Sitemaps" Web Page Feed Program: In a major and welcomed change...
Recap: VeriSign Acquires Moreover - Talk today about the VeriSign acquisition of news aggregator of Moreover. Search Engine Forums Spotlight - Links to the week's topics from search engine forums across the web: Google and Sun in Collaborative...
Yahoo also offers a paid inclusion program called the Content Acquisition Program (CAP). We use speech recognition on every single computer to listen to audio and video clips that are submitted to our system.
Patricia Hursh is founder of SmartSearch Marketing a search engine marketing agency specializing in lead generation and customer acquisition solutions, located in Boulder, Colorado. Look for an ALGOholics Anonymous 12-step program coming soon near...
Of course, online merchants might more likely look to doing something like revenue sharing or cost-per-acquisition deals. News of a Google "Premium Content" Program Begins Surfacing - Word of a "deep web" initiative that will make some premium...
Of course, Site Match is just the paid side of the Yahoo Content Acquisition Program that rolled out last year. Ask is also working on something similar to Yahoo's CAP program (see below), to ensure it's best collecting content for free by...
The case pits the search leader against Skyline Software Systems Inc, a Massachusettes company that provides digital earth/3-D software that sounds very similar to what Google's latest acquisition, Keyhole, offers.
Yahoo already has long-standing ties to gather material from academic publishers through its Content Acquisition Program. They love the program, despite it containing some material they consider not quite scholarly.
I wrote about the acquisition at the time it happened and was dubious that 24/7 knew exactly what they were getting and whether it was acceptable to search engines. If you are an adult web site with all of your content hidden behind a password...
Yahoo's content acquisition program is designed to bring in content from all over the web that might otherwise be missed. Content through free inclusion program for non-profits and others In the next part of this series, we'll look more closely on...
Yahoo's content acquisition program is designed to bring in content from all over the web that might otherwise be missed. In the next part of this series, we'll look more closely on how Yahoo's CAP program works to take in feed content from paid...
After all, Yahoo's made a big deal that paid inclusion and its other content acquisition programs are supposedly ferreting out the best in content from across the web. Its new program puts all paid inclusion listings on a cost-per-click basis.
