Before the end of the month, Google plans to implement an improved quality-based bidding system, updating the current AdRank algorithm that first launched in August 2005, and has been updated consistently since then.
And not participating in the new spidering system can hurt your AdRank. That quality score, along with the amount you are willing to pay, is then used to determine an ad's AdRank, the position where an ad will appear in the results.
And not participating in the new spidering system can hurt your AdRank. That quality score, along with the amount you are willing to pay, is then used to determine an ad's AdRank, the position where an ad will appear in the results.
Previously, "AdRank" was calculated by the cost per click times clickthrough rate (CPCxCTR). The new Google AdWords system allowing advertisers to target terms that previously might have been disabled, along with new minimum bids and a "quality...
