Does using stock photos on your page have a negative effect on your ranking? A new Google Webmaster help video with Distinguished Engineer Matt Cutts brings up a topic that most webmasters don’t think about – whether stock photography versus...
With a site of this size, it's important to find any possible structural issues that might have a larger impact than any recommendations for any "one page", or even a handful of pages. An analysis uncovered issues of duplicate content (same page on...
In addition, just as site speed has played a part in Google’s web search ranking algorithm since 2010, you can expect site speed to have an impact on the rankings of mobile sites, Cutts announced at the SMX Advanced conference.
It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well. For example, if you have content that gets a great CTR but is...
When the page first went online, it simply stated “There’s nothing a competitor can do to harm your ranking or have your site removed from our index. For years, Google stood by the stance that there was little competitors could do to a website to...
Most of us know that SEO is not just about ranking first in Google for the preferred set of keywords, but the people you have to report to might not be on the same page. Identify other pages on the website that are ranking beyond page one for the...
By your estimation, the term "video splitters" accounted for about 10 percent of your total organic traffic and the page it ranks for has been getting about 350 visits per month from organic search. Proving the Value of Your Search Campaign...
Tip: Check your page title tags and navigation. While it's OK to use CSS to show and hide text on the page, it isn't OK to hide divs off the page at the –xxxx. If you had too much your page wouldn't rank as well.
If users can't like your page, then social connections of people searching Facebook cannot help lift your business in the Graph Search rankings. While testing Local Graph Search, check-ins clearly seemed to be a ranking factor.
Although it's still premature to talk about "ranking" on Google Now's information cards, we can safely assume that current best practices for local SEO will play a key role in staying ahead of the mobile search game.
This step could be as simple as realizing your backlink profile is significantly smaller than your competitors or those who are out ranking you for a specific term. As search engines have changed what they are looking for, the efforts we make as...
Great search marketing managers spend a bulk of their waking lives in AdWords (or other SEM campaign management tools). This job typically falls to the SEO manager who is tasked with aligning site content to how people search.
And because News integrations always appear on page one and are often blended near the top of search engine ranking pages (SERPS), they present an opportunity to be listed high on the first page, even for competitive search terms you might...
Eric Enge wrote a great piece on Author Rank (a hypothetical – at least right now – ranking of author authority), in which he talks about article velocity, an "awesome quotient" I agree with and something akin to a measure of article virility (how...
If you clicked a high-ranking link and then clicked back to the search results, they increased the number of results from 10 to 12. Users who clicked back to a longer, 12-result page executed fewer queries per search session and Bing reduced the...
This is non-essential content that will likely carry a duplicated title element and should at the least contain a canonical tag in the page source of each page promoting the ranking focus to the absolute page.
It offers another front to dominate the search results page. However, for brands – especially those in sectors such as retail – it's also important to evaluate other social media platforms for possible inclusion in search and social media strategies.
Facebook Tests Its First Graph Search Ads, But They Aren’t Targeted To Your Queries – TechCrunchThe ads "use standard Facebook targeting and retargeting, look like its sidebar ads, and appear at the bottom of the page — and only if there is more...
Go search for [network penalized] or [network deindexed] and see those results. Page that lists a ton of other sites. Members of the network are indexed in Google, ranking for key terms and their brand, not excessively cross-linked to other network...
Why does a new page's ranking change over time? If my web host has a lot of spammy clients, will that influence my site's ranking in search results? SSL Web Sites Don't Get Ranking Boost In Google – Search Engine RoundtableThere are no ranking...
