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  1. "Which Update?" Is the Wrong Question

    With the combinations of Google Updates taking places within short periods of time, one of the more frequent questions I encounter as an SEO is, "Which update _______ (fill in the blank with a comment related to either drops on increases in...

  2. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    The first ranking result comes in at 27.7 percent CTR, and drops to just 9.2 percent for the second-placed search result. SEW: When analyzing mobile results, did you differentiate between those that used the Google app and those that used the...

  3. Google Adjusts Standards for Newsworthy Material

    But now, as evidenced by a discovery by Search Engine Land, Google News has clearly changed its standards. A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a...

  4. SEO Is No One-Trick Pony

    There are currently more than 1 million results for an "allintitle:" search on Google for "homepage" and nearly that many for the same search for "home page. Enter in some competitor domains and see how much traction they have in Google (SEM Rush...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Google's ranking principles, how useful a user finds a search result goes a long way in determining the rank your page will earn. Since the days of Web 1.0, there have been many tactics that have enjoyed 15 seconds of fame and have...