Additionally, comparing the SEO visibility of thematically similar websites or competitors will provide the most value as industry-wide developments will be factored in and market trends easily identified.
It doesn't just show you the breakdown of the traffic that made it to your site; it shows your traffic potential via impressions and site ranking across Google search results as well. Viewing Data With Change to See Trends Over Time
They help customers analyze terms that competitors are ranking for. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company itself and analyze seasonal trends and weekly...
At the executive level, hype and industry trends mean very little until they directly impact the competitive edge and profitability of an organization. Search ranking data may not be enough to demonstrate SEO performance.
Search Trends: Google is Becoming a Person Most SEO professionals focus more on ranking the page on top, but that's merely the beginning of the game for the website owner. User Intent: The Key to Better Conversions
Personal branding: The key benefit for an author is visibility within the SERPs, which helps with branding. Increased CTR on search results: Ranking number one isn’t what it used to be. This makes it easy to follow key influencers and learn what...
He acknowledged that ranking on single keywords are worth less because of personalization, localization, and search history. However, he said that the cumulative number of all relevant keyword rankings for your market or industry will show you...
Traffic source level data is useful for looking at broad trends, such as comparing year-over-year performance. Exporting this data can be used for further research into what ranking position is for a given keyword.
If you're looking at trends it's important to remember to select date ranges that match up the days of the week so you're comparing weekdays and weekends properly. To reiterate some key points from the video:
A key component of your 2013 enterprise SEO strategy should involve keeping an eye on competition since what they do affects you too. For many, ranking globally is a top priority. Time variance – Ensure you have the ability, technology, and...
For many affiliates, the key is to draw traffic through capturing different types of searches that the big brands might attract. Even though I don't think rankings are as important as some people do, you obviously aren't going to have the benefit...
SEO professionals can also suggest content strategies to create an overall more-rounded marketing strategy such as suggesting a blog post concept in association to a formal press release, or reminders to push certain social media posts harder than...
Of course, large trends will always be visible and of course, I am over-stating the problem as it stands at the moment for most websites. By building the article titles into a content calendar, you can start to track the direct impact of your...
To truly answer the question about what these changes really mean however we must dive into more detail around how search engines organize data and why relevance is going to be key moving forwards. The move to a ranking system based on semantics...
Competition Field: Track your competition’s activity, rankings, and blended ranking for all your keywords; identify competitive trends in blended rank and ensure your individual rank on certain results are improved – this in turn helps blended...
ES: What are your criteria for selecting a topic to write about (e.g.keyword volume, keyword trends, etc. I also don't really care about how my articles are ranking for any specific keywords. Key Takeaways
Mobile marketing is becoming more competitive and to increase app visibility, brands with a mobile strategy should strongly consider implementing optimization strategies for ranking and maintaining a user-base through social media.
But there are trends you can jump on board with that will give you a better chance of ranking highly in the current search climate. PPC campaigns allow you to associate certain key terms with your website through a legitimate paid model, and if you...
Gives quick access to key factors such as PageRank, position, age, etc.for the site appearing on a search results page. Effective and very convenient.year – Advanced Web Ranking: A highly customizable ranking report generating software.
Conversation Marketing’s “Google Plus Box Ranking Factors Report” goes into great detail about the factors that influence rank for anyone interested in the nuts and bolts of how Google decides what is relevant when it comes to Google+ pages.
