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  1. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    Before Facebook, Twitter, or Pinterest, Google was already amplifying consumer word-of-mouth by retrieving and highly ranking user-generated media in organic search results. One of the key aspects of these businesses was, and still remains, the...

  2. Mobile SEO: 5 Ways to Ensure Your Brand's Content is Optimized

    Mobile Organic Search Trends My company is also tracking mobile organic search traffic trends. Understanding searcher behavior by channel, intent by geography, and engagement by content asset throughout the buying cycle is key to a brand's web...

  3. 21 Ways to Scale Content Promotion for Maximum Exposure

    The key is making sure your ads are highly targeted for your audience. What’s more, well-optimized (and linked to) content can drive passive traffic for the life of the asset (key for scalability). What’s more, that link passes equity, which boosts...

  4. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    They help customers analyze terms that competitors are ranking for. Searchmetrics is a “well-honed response to a fragmented marketplace”, offering ways to extract data which is owned by the company itself and analyze seasonal trends and weekly...