Search engines: Changes to algorithm, updates, SERP updates, market share. For example, changing a URL can result in an immediate drop in ranking. Carl von Clausewitz, the Prussian military thinker, widely acknowledged as the most important of the...
As the SEO rumor mill spun this week with murmurs of the arrival of yet another significant Google update, I began to think back on all this year's changes and then back to all the algorithm changes of years past and it started me thinking about...
Just like Google's algorithm, some of the factors carry a lot of weight, while others might contribute, but aren't a driving force. Again, this is based on my research and analysis, and Facebook will continually be refining its algorithm over time.
While Google's Panda updates did help define "better content" through a user-focused lens, with Panda's future as part of Google's primary algorithm, it seems an opportune time to help redefine exactly what is "awesome frickin' content.
We also owe it to ourselves – women and men alike – to stop taking shortcuts to just game the algorithm. Plus, when you're good at what you do, no one asks "Hey, how are you ranking for credit cards as a girl?
This is the result of many things including marketing automation, Google algorithm changes, and social networking. Consider that 30 million books have been published to date, according to a report from Mashable that used Google's algorithm to add...
We know that Penguin is purely a link quality filter that sits on top of the core algorithm, runs sporadically (the last official update was in October 2012), and is designed to take out sites that use manipulative techniques to improve search...
Google's previous local algorithm for Places was weighted on three main factors: With the updated +Local, the algorithm has become as complex as Kristen Stewart and Robert Pattinson's relationship. Build rank for your Google+ Local Page by...
With 3 Million new users, Feedly upgrades search and discovery engines, looking at user behavior to improve algorithm, adds title only view, "Must Reads", and redesigns sharing options. Why might a page with bad backlinks links be ranking highly?
When people don’t sufficiently understand the basics of SEO, they will blame each individual effort, even though it might just have been the effort of your competitor, an algorithm change or the effect of time.
Step 4: Reporting on the Evolution of Highly Converting Keywords s algorithm updates have changed the practice of SEO. If you ask marketers today what SEO is about they will likely still say things like, "ranking number one in Google".
After Blocked Sites launched, Google said it was using data from this feature, as well the Chrome Personal Blocklist extension, as a ranking signal as part of the Panda algorithm. Remember Google's search feature that let you block websites?
Like all SEO factors, as the algorithm evolves, so should our strategies. Links are still fundamental and the most important ranking factor therefore your website and content still need them. Here are the Meetup groups that will be converging on...
The biggest change over the last 12 months has been that Google has closed the gap between where they said the algorithm was, and where it actually is. But we found gaps and shortcuts in their algorithm, which we used to take our sites and clients...
Google Shopping's Google Trusted Stores program is a clear indicator of a quality merchant under Google's ranking algorithm. Last year at SXSW, Cutts hinted at a coming algorithm update to punish sites guilty of "over-optimization", which fueled...
It’s all to do with Facebook’s EdgeRank algorithm. At least with these, there is a mechanism to get them removed if you see them ranking in the search engines. “Can you name a city in New Jersey that doesn’t have an E in its name?
And pretty much every month over the past 7 years, Google advertisers have been surprised and shaken by “Google Slaps”: changes in policy and algorithm that kick them off the first page of search results.
A recent ComputerWorld article has revealed new insights into Google’s news-ranking algorithm, based on information from a patent filed by Google in February 2012. The patent reveals the following potential factors considered by Google’s ranking...
These factors are all gaining traction in the Google algorithm as Google evolves and becomes smarter at detected manufactured links (versus earned links). They describe how the old tactics don't work and introduce new concepts formed from the...
I receive a lot of calls from companies that have been hit by Panda or Penguin, and both algorithm updates have been fascinating to analyze. I always explain Panda as a much deeper algorithm update at this stage than Penguin, and there could be a...
