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  1. Google's New Structured Snippets Pull Facts Into a Page's Search Results

    The idea of enhanced snippets is not a new concept, and they often add more reasons for users to click through to a site (think rich snippet reviews). Just like Google's Knowledge Graph "cards" - the results that attempt to answer the query of a...

  2. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Tip #1: Create Robust Site Architecture And, finally, for the first time, Searchmetrics says it measured user signals and found there is a relationship between rankings and higher click-through rates, lower bounce rates, and a high time-on-site.

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    When shoppers on your e-commerce site are looking for something, how do you help them find it? Last year, Search Engine Watch covered a different study that showed the majority (57 percent) of e-commerce brands were not using their site search data...

  4. Mobile Implementation Errors Cost Sites 68% of Organic Smartphone Traffic [Study]

    So, for example, if a site is ranked No.on a desktop, it would rank 3.5 (on average) on a smartphone device. Even when people implement it right the first time, they don't keep it correctly implemented when, for example, lots of different people...