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  1. Retail Paid Search Competition Heats Up with New Entrants

    With all that money being spent by retail advertisers on site traffic, it is reasonable to ask who is spending all that money in PPC, and how dynamic is the list of winners and also-rans. New to the Sub-Category ranking (i.e.were not ranked in 2011)

  2. 16 Secret Google Analytics Advanced Segments Worth Their Weight in Gold

    This segment filters out greater than 80 percent of the traffic to your site and allows you to review long tail service providers with ease. For example, if average site revenue is $100, then your Whales segment might be set to capture orders with...

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    If this is the first question you’re asking, it’s the wrong one, said the SES board member and president of Site Logic Marketing. Rely on your SEOs: Get keywords from that that people are looking for to get to your site or blog.

  4. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Although Google doesn't publicize exactly how listings are ranked, we do know the algorithm incorporates site speed, site reliability, data feed submission frequency, data feed quality, length of time on Google Shopping, product detail and...