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  1. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  2. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it came to the Top 50 most retweeted publishers, the Twitter accounts ranked as follows in the image: The search marketing community is one that can be defined by the topics we write about and share with our colleagues.

  3. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.

  4. More Panda 4.0 Findings: Syndication, User Engagement, Indexation & Keyword Hoarding

    For example, one site had less than 40 pages indexed, yet ranked for thousands of competitive keywords. The content on the site is definitely high quality, but there's no way the homepage should have ranked for all of those keywords, especially...

  5. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Improving organic search rankings is ranked as far less important as a content marketing objective, and increasing social media engagement is dead last. Given the digital marketing industry's focus on content marketing, it seems like a good time to...