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  1. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The majority of top-ranked URLs also have a large number of shares, likes, comments, etc. The study, which is focused solely on Google results, found high-quality, relevant content ranks better on average and also that the well-optimized technical...

  2. Is a Proposed Twitter Algorithm the Death of "Real Time" on the Social Platform?

    We test and make sure we understand what the implications are," adding, "Individual users are not going to wake up one day and find their timeline completely ranked by an algorithm. From a Wall Street Journal (WSJ) report, Noto was quoted as saying...

  3. Lost and Found: How Top E-Commerce Brands Stack Up With Site Search

    Baymard Institute studied and ranked 50 top-grossing U.S.e-commerce websites in terms of search experience and found that when it comes to finding products on demand, the experience fell flat. When shoppers on your e-commerce site are looking for...

  4. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    Display ads are seeing something of a resurgence: specifically remarketing, retargeting, and behavioral targeting ranked among retailers' leading customer acquisition tactics, and display ads now collectively rank as the second highest area of...

  5. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it came to the Top 50 most retweeted publishers, the Twitter accounts ranked as follows in the image: The search marketing community is one that can be defined by the topics we write about and share with our colleagues.

  6. YouTube to Censor Search Results From Artists Who Rebuff New Streaming Music Service

    Within search results, information tied to verified online profiles will be ranked higher than content without such verification, which will result in most users naturally clicking on the top (verified) results.