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  1. Secure Search, Rank & Finding Lost Keyword Traffic: A Conversation with gShift

    GWT doesn't give you page-level rank data. Rank Data Continues to Be Essential GWT is an average rank over 90 days. And a home run is knowing the entirety of rank across the Web, including rank for Twitter, YouTube, website pages and more.

  2. Connecting Content to ROI Is Critical in 2014, Say 78% of Search Marketers [Survey]

    Savvy SEOs know to track rank across search engines, mobile devices, local, and global in 2014: How do marketers view rank today? Ninety-five percent of those surveyed said accurate rank data of their Web pages is at least as important in 2014 as...

  3. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Google+ posts pass Page Rank, and Google+ profiles may show author attribution on results pages, so it's an especially important platform for SEO. This means you need to make your content as locally relevant as possible and to make it work great on...

  5. Matt Cutts: EXIF Image Metadata is 'Potentially' a Google Search Ranking Factor

    Could webmasters potentially manipulate this information in order to rank better either in the regular search results or image search? The obvious would be the geotagging data that is included with the built-in GPS, such as when the photo was taken...

  6. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    Although structured data isn't a ranking factor (meaning all other things equal, you won't rank higher than a competitor based on schema alone), it enables the showcasing of rich snippets, which enhances the search user's experience through...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts. Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.

  8. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Properties that you're trying to rank need to be designed first for mobile and then scaled up for the big screen. Authorship, which brings your body of content together, will play an important role in the SERPs as well as strengthening your Author...