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  1. Top Google Website Optimization Resources

    Please note that none of these search optimization resources will provide you with secrets that'll automatically rank your site first for queries in Google. Following these quality guidelines will help Google find, index, and rank your site.

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts. Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.

  3. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Since YouTube is owned by Google, creating video content and optimizing it for terms you wish to rank for, will only help your search efforts. Search data is more than trying to rank but getting ideas for what people want to know.

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Social SEO Improved Search Rank 5. Advertising Value - Social SEO Improved Search Rank: e.g.social reviews, photos, or comments influencing search rank) GOAL: Drive More Web Traffic new organic search CTR − _____% old organic search CTR...

  5. Google Shopping: Why PLAs Aren't So Bad for Merchants

    Google determines where products rank based on an algorithm which includes PLA bids, but also incorporates other merchant metrics. For the options in the middle of the page (Networks; Desktops and Laptops, mobile devices and tablets; Locations...