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  1. Delving Into the Auction Insights Report

    Ad position – the average rank of your ad on the page. Top-of-page percent – the proportion of time your ad appeared at the top of the page, above the search results. Position above rate – how often participants were shown in an ad position above...

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Bing, Russian Naver, and Yandex, which dominates in South Korea, all rank in at 4 percent or less. As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San...

  3. seoClarity: In Mobile World, Search Result Placement Is Critical to Clicks

    Or do you believe the user habits to be different, therefore causing the gap between Rank 1 and Rank 2? The most surprising points beyond that are the higher percentage in position 4 vs.on mobile, which seems to be related to user behavior (aka fat...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? Banner ads (no ad networks, no remarketing, just banners on sites)

  5. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. RANK IN SPEND EVENT DAY 1 Cyber Monday Monday 2 Black Friday Friday 3 Thanksgiving Thursday 4 Sunday after Black Friday Sunday 5 November 15th...

  6. What is SEM? Depends on Who You Ask

    Oh, you rank stuff on browsers, right? SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). This made perfect sense, as marketing naturally...

  7. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  8. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...