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  1. What is SEM? Depends on Who You Ask

    Oh, you rank stuff on browsers, right? SEM often uses pay-per-click (PPC), a bidding model that charges advertisers only when someone clicks on their ad (also referred to as cost-per-click, or CPC). This made perfect sense, as marketing naturally...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Getting the on-page creative elements right on your page can help with your conversion rates and also help you rank higher in organic results on Amazon. The additional sales generated from this improve the page’s sales rank, which in turn improves...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  4. 4 Reasons You Should Start Obsessing About AdWords Quality Score

    In the preceding figure, you can see that ad positioning is determined by Ad Rank. CPC is calculated using the formula of [Ad Rank of the ad below yours / Quality Score + $0.01]. However, our research shows that your quality score is impacted...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    Keywords in URL: Having keywords you're trying to rank for in your domain will only help your overall efforts. Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank.

  6. How to Dominate the Entire First Page of Google

    Obviously you are going to rank for your brand terms, so what can you do in addition? The most difficult part of owning your brand terms on the first page of Google is getting other domains outside of your official site to rank organically.

  7. Find & Hire Talent With LinkedIn Education and the Student Job Portal

    A university grad can gain access and search rank by paying for a Premium LinkedIn subscription. Within 48 hours of posting my recruitment ad for a marketing assistant on LinkedIn, I received over 100 resumes and had to close my ad because there...

  8. Mobile Ad Spend Up 5% on Google; Marin Gives Tips for Mobile PPC Success

    Use ad extensions (Google now gives advertisers a better rank if they do). Marin released research findings this week that showed not surprisingly mobile’s role in search advertising was up in click-through rates (CTR), share of ad impressions, and...

  9. Writing Content for Users vs. Search Engines: Is There Still a Difference?

    In fact, I've even been able to rank pages for terms which didn't appear anywhere on the page.by simply focusing on a clear concept. High quality SERPs = more users = more ad sales. The less skilled stood out like sore thumbs.

  10. Matt Cutts on SEO, PageRank, Spam & the Future of Google Search at Pubcon Las Vegas

    If your site is slow on mobile phones, Google is less likely to rank it. The next generation of the algorithm will look at the issue of ad-heavy websites, particularly those with a large number of ads placed above the fold.