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  1. Delving Into the Auction Insights Report

    Ad position – the average rank of your ad on the page. The Auction Insights report is a super useful report in AdWords. It allows us to benchmark ourselves in the auctions we have chosen to enter compared to others in that auction.

  2. Mobile Ad Spend Skyrockets as Mobile Search Volume Grows

    Bing, Russian Naver, and Yandex, which dominates in South Korea, all rank in at 4 percent or less. As mobile search volume rose 120 percent, one-third of last quarter's paid search spend went to mobile, according to research from Covario, a San...

  3. Writing Your Way to the Top of Search and Social Results

    We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence. Search and social media writing - we’ve come a long way in...

  4. 8 Lessons Learned From Owning a Search Agency for 15 Years

    There was no paid search in the late ‘90s-early 2000, so we only offered organic SEO to rank on Altavista, Excite, Infoseek, Webcrawler, and Dogpile (anyone remember those days? I’m writing this post to share some of the lessons and mistakes I...

  5. Dealing With Onsite Duplicate Content Issues

    Duplicate content within the same site makes it difficult for a search engine to decide which page to rank. Search engines fail to determine which page to rank for a search query The problem of duplicate content arises when there is more than one...

  6. Movie-Themed Halloween Costumes Lead Google Search Trends

    Maleficent and Teenage Mutant Ninja Turtles costumes rank third and fourth, respectively, followed by costumes from Guardians of the Galaxy, Captain America, and The Avengers. What will the most popular Halloween costumes be this year?

  7. 24-Hour Breakdown of Searches on Black Friday and Cyber Monday

    If the U.S.holiday retail economy was a country by itself, its GDP would rank number 22 in the world. RANK IN SPEND EVENT DAY 1 Cyber Monday Monday 2 Black Friday Friday 3 Thanksgiving Thursday 4 Sunday after Black Friday Sunday 5 November 15th...

  8. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Most importantly they must be compelling, especially when comparing them to those of the competition who rank on the same page. A few simple mini-deep dives at specific times throughout the year can dramatically benefit your campaign.