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  1. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    The answer can range from offering a radically different position on the key trends and issues of your industry to simply putting a different twist on execution. By getting out and speaking, writing, guest posting, and even having an active social...

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    If you've previously attended SES, what you will notice is that ClickZ Live has consolidated a lot of its current sessions, along with the range of topics found online at ClickZ.com. It's official: Zuckerberg Media chief executive Randi Zuckerberg...

  3. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    As a result, we've seen a trend where the "minimum desirable length" for text-based content has shifted from something in the range of 550 words to articles in the range of 1000-plus words. Social Media Plays an Increasingly Visible Role

  4. SEMPO Salary Survey 2013: Average Salary Drops Due to Influx of New Search Professionals

    In all, 27 percent of survey respondents said they've been in search from zero to three years, and the majority of their salaries were in the $0 to $30,000 range. There has also been an increase in the percentage of search marketing budgets in the...

  5. How to Turn Data & Creativity Into Great Content in 3 Steps

    With social media, content aggregators and a whole range of online apps designed to prioritize only the best content on the web, only great content will get you heard. Marketers seem to spend their lives trying to reconcile science with creativity.

  6. How to Build Your First Content Marketing Strategy

    They are interested in grabbing the attention of potential customers, but their products and services attract different audiences: those who are interested in purchasing a truck and those who want a trusted mechanic for a range of industrial...

  7. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Once inside your analytics, you can view the following information, which can be customized by date range: According to Nielsen's State of the Media: Social Media Report 2012, Pinterest has over 27 million active users as of July 2012, and has...