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  1. Do Weak Links Reveal Powerful Opportunities?

    We can see that the site has a presence across a wide range of markets. Weak ties play a crucial role in our ability to communicate with the outside world… our friends move in the same circles we do and are inevitably exposed to the same information.

  2. Deal With the Big Rocks First

    There are several other big rock things, as well, but clients who have switched to a problem-oriented approach have seen conversion lifts in the 10 to 20 percent range and used optimization techniques to further refine those improvements.

  3. Google Adjusts Standards for Newsworthy Material

    A Google spokesperson told Search Engine Land that they "will be pulling from all over the Web, which means that we will present as diverse a range of voices as possible to ensure we get users the answer they are looking for.

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Age range, demographics, intellect, level of niche interest, familiarity with brand) How do you know what link-building is safe in 2014? Is there such a thing? That’s a question most SEOs, marketers, and business owners have been trying to answer...

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  6. How to Detect and Deal With Toxic Content (That Could Poison Your Entire Site)

    One tool I rely heavily on for a range of tasks is Screaming Frog. With the recent Panda 4.0 update, it's more important than ever to tend your content flock. Panda isn't going away. In fact, Google continues to dial up the importance of quality...