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  1. Why Content Marketers Should Step Back From Creation and Focus On Strategy

    Given the typically enormous range of customers and/or products, enterprise marketers have difficulty figuring out what and to whom to write. Demand Metric recently published their content marketing benchmark survey, in which they asked 521...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    The answer can range from offering a radically different position on the key trends and issues of your industry to simply putting a different twist on execution. In a recent post that rattled the SEO industry, Google's Matt Cutts, the search engine...

  3. 4 Critical Elements of a Successful Content Marketing Team

    Ideally, your expertise covers a range of channels from SEO to social media, video, audio, and visual channels. As agencies move to specialize in content marketing and companies launch their own internal content strategies, one significant...