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  1. Stimulate Your Search Marketing Creativity With the Random Input Technique

    Introduce Some Randomness Search marketing is often a logical, market-driven endeavor. We can identify our prospects' wants and needs, survey our competition, tweak and test ads and copy, and iteratively and ploddingly improve our creative and our...

  2. Who Is Duncan Watts and Why Is Everything Obvious ... Once You Know the Answer?

    He is also the author of Small Worlds: The Dynamics of Networks between Order and Randomness as well as Six Degrees: The Science of a Connected Age. The keynote speaker at SES New York 2011 is Duncan Watts, a principal research scientist at Yahoo!