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Random Sampling

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  1. Penguin 2.0 Forewarning: The Google Perspective on Links

    If you have 2 minutes with a customer, and the law required that you show a random sampling of your links to customer prospects, would you happily show the link to a target customer? This article represents my opinions, but my company has worked on...

  2. 5 Quick Tips to Help Any Viable Social Marketplace Work For You

    The following screenshot is a random sampling among these Facebook Pages Insights reports which shows the reach and engagement of each of their Facebook posts. A relatively unknown business to business website experimenting with their Facebook page...

  3. Lies, Damned Lies, and Statistics in Landing Page Optimization

    Another type of sampling bias can be introduced by sequential testing. Even if you run your tests by splitting the available traffic and showing different versions of your site design in parallel, you may still run into biased sampling issues...

  4. Court Documents & Summary Of United States Versus Google Over Search Data

    However, after "lengthy negotiation" the government changed and "narrowed" their request and asked for a "multi- stage random sample of one million URLS from Google's database ie, a random selection of the various databases in which those URL's...