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  1. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    As with any study, the sample and methodology are key to generalizing the results to the population. Because it's a pretty random assignment of clients to reps, I certainly wouldn't expect on average, for all the proactive clients to be assigned to...

  2. How to Take Advantage of Google AdWords’ Improved Geotargeting

    What you see is the difference between a sample of states I chose at random. Got a business that only services specific areas? Looking to mirror your online investment by heavying up media in paid search in those same areas?

  3. 8 Rules of A/B Testing – The Art in Marketing Science

    A random sample is a sample chosen that allows all subjects an equal probability of being selected. Don’t apply pseudo-random processes that will skew your results like location, time zone or titles. Those are variables that can be tested and...

  4. Supersized Google Sitelinks: A Review & Early Optimization Tips

    Analytics will begin to answer that (Google undoubtedly already has a decent size sample), but it most depends on what the jumbo sitelinks look like. Looking at the FBI sitelinks really shows us how seemingly random this process is, as far as we know.

  5. Imitation - or replication - is the sincerest form of flattery

    In the out-of-sample analysis, "weights for style benchmarks are re-estimated for each year using data from the previous five years". The mimicking portfolio brought about by the in-sample analysis is then passively held in the out-of-sample period.

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  6. How The US Department of Justice May Analyze Search Data & Freedom Of Information Act Request For Disclosure

    My guess is that they want to pull a random sample of results from the query logs, then do some searching to see if they encounter pornography with porn filters switched on and off at each of the major search engines.