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  1. Machine Learning Basics for Better Content & SEO Results

    First, it's important to remember that an algorithm is simply a mathematical process. In inductive models, the process is a little more subtle. Neither statistical nor inductive reasoning models allow for the inclusion of random results, until they...

  2. Marketing Automation & Search – 3 Strategies for Mutual Success

    For example, ROI can be attributed to keyword data and used to identify phrases from leads that are closer, or farther away from the decision process. No Marketing Automation Platform Data: If you're running a campaign on Adwords and a random...

  3. 8 Rules of A/B Testing – The Art in Marketing Science

    Since you’re only testing one variable, you want to eliminate the variables in the audience selection process. A random sample is a sample chosen that allows all subjects an equal probability of being selected.