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  1. Google Panda and the High Risk of Using Aggressive or Deceptive Advertising

    Being transported to some random third-party site is not exactly what I had in mind after searching for a product, service, or solution. User engagement is critically important. If users are showing low engagement, and yielding low dwell time, then...

  2. Social Customer Service Secrets to Avoid Negative Search Results

    Clearme sends out swag packages thanking its loyal customers who travel the globe and surprises travelers with random acts of kindness gate gifts such as bottles water and a healthy snack. Not as a make-up for doing something wrong, but as a random...

  3. Gender Bias in Marketing: Women Seen as Less Valuable Than Men [Research]

    Because it's a pretty random assignment of clients to reps, I certainly wouldn't expect on average, for all the proactive clients to be assigned to women, and the less proactive clients to end up with men reps," he said.

  4. Stimulate Your Search Marketing Creativity With the Random Input Technique

    The random input technique is by far my favorite "go-to" means of finding my way out of a mental quagmire. For example, I can reach into my bookshelf, open a random book to a random page and jab my finger at a random sentence.

  5. Machine Learning Basics for Better Content & SEO Results

    Neither statistical nor inductive reasoning models allow for the inclusion of random results, until they represent a significant percentage of the observed results. We've all heard the terms "machine learning" and "learning algorithms", but how...