Get a crash course in the latest online marketing strategies at SES Toronto, June 12-14. Early Bird Rates expire TODAY!
Discussion -- with the Interactive Advertising Bureau's leader Randall Rothenberg and industry experts in search, display, and social advertising -- will cover the basics of online advertising as well as emerging trends and interesting uses on Sept.
Commenting on the increase, Randall Rothenberg, IAB President and CEO, said innovation and technology giving access to real-time information and 24/7 entertainment drove the industry which, in turn, "lends major fuel to the U.S.economy.
This document is an invaluable resource for all areas of the ecosystem and it's the first time any organization has tackled the task of defining the data landscape," said Randall Rothenberg, President and CEO of the IAB.
Interactive is one of the advertising sectors that has been least affected," said Randall Rothenberg, President and CEO of the IAB. The Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers have released their semiannual report on the...
We are seeing an ongoing secular shift from traditional to online media as marketers recognize that ad dollars invested in interactive media are effective at influencing consumers and delivering measurable results," said Randall Rothenberg...
These initiatives will revolutionize our industry by improving efficiencies in the interactive business—which means growth for publishers, for agencies and for marketers who will now reach their customers even more effectively,” said Randall...
Interactive advertising continues to demonstrate year over year growth as marketers and consumers increase their embrace of digital media,” said Randall Rothenberg, president and CEO of the IAB. The Interactive Adverising Bureau (IAB) and...
