SEO News

Rand Fishkin

  1. 6 Crucial Link Building Strategies to Drive Quality Traffic

    According to Rand Fishkin of Moz, there has been a clear shift in marketers' link-building tactics in 2014 as compared to last year: for example close to 50% said in 2013 that guest blogging was their staple tactic, in 2014 fewer than 15% listed...

  2. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    I can see the merits of what both Pulizzi and Rand Fishkin, CEO of Moz, have to say on this subject. "From the days of cave men writing on the walls, brands have been creating stories to sell their product and form a connection.

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The Art of SEO" from O'Reilly Media, co-founded, and was named on PSBJ's 40 Under 40 List and BusinessWeek's 30 Best Tech Entrepreneurs Under 30.

  4. How to Turn Data & Creativity Into Great Content in 3 Steps

    I recently asked Rand Fishkin, CEO of the Inbound Marketing Software Company, Moz, for his thoughts on the subject. During the aforementioned conversion with Fishkin, I got his feedback on how he combines creative ideas with data driven topics.

  5. Breaking Up With Your Spokesperson: Men's Wearhouse Applied to Authorship

    Moz follows a similar strategy – Rand Fishkin does most of the speaking, but other team members, like Erika McGillivray and Jennifer "Jennita" Lopez also represent Moz to the outside world. George Zimmer won't be guaranteeing that any longer - Men...

  6. Win Earned, Owned and Even ‘Paid’ Links With Content

    As Rand Fishkin famously said their link building strategy ‘is their publish button’. It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad...