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  1. Introducing the Local Marketing Adoption Curve

    Because local truly puts the customer at the center of cross-functional corporate marketing programs that span paid, earned, and owned (think search, social, and mobile), many multi-location marketers have struggled to rally their teams to define...

  2. Google Crisis Response: From Search Engine to Information Provider

    Supporting open standards is crucial for the Crisis Response to function effectively and rally a co-ordinated response between all the different organizations. Meanwhile the National the State of Colorado provided data on evacuation route...