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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Top Stories at SES Chicago 2009 on Day 2

    Yes, that's Clix Marketing's David Szetela and Bruce Clay's Bruce Clay bantering back and forth in the Webmaster Radio booth. Hey, I'm just askin' because there's something going on in the Webmaster Radio booth -- and if you weren't at SES Chicago...

  3. Top Stories at SES Chicago 2009 on Day 1

    Let's just say it was taken during the "SEO Through Blogs & Feeds" session, when Daron Babin, CEO of Webmaster Radio, show a JibJab video of the panel as chippendale dancers. It was the opening keynote by Jeff Jarvis, author of What Would Google Do?