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  1. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Yet when radio stations started playing “Hey Ya! According to Arbitron, 30 percent of listeners switched stations within half a minute of “Hey Ya! Even if a new Celine Dion song sounds like every other Celine Dion song I’ve ever heard (and I haven...

  2. One Man's Keywords are Another Man's List of Forbidden 'Newsspeak' Words and Phrases

    On reflection, the people who really should attend are editors and journalists, including anchors and reporters at TV and radio stations. Feder reported that Tribune Company CEO Randy Michaels had issued a "list of forbidden 'newsspeak' words and...

  3. For Local Search, It's All About the Online-Offline Gap

    I can do everything: create our AdWords campaign, choose the newspapers and stations, upload radio spots, negotiate with publishers, see and hear our actual ads, and track performance down to the city level with Google Analytics," said GolfNow...

  4. Don't Play Lifeguard in the Social Community Pool

    Funny strategy since, prior to the digital age, record labels used to drive around giving radio stations free promotional records and CDs. While some may secretly harbor the dream of being the next David Hasselhoff (present company excluded), it's...

  5. Radio Embraces Search Marketing

    When it comes to radio stations, search marketing tops the list now. Radio stations seem ready to work on the inevitable cannibalization issues -- and it will be interesting to track their revenue growth online as these digital radio heads push...

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  6. Inside AdWords and Contextual Advertising: The Tipping Point

    For example, Google supplies audio advertisers with a free bank of toll-free phone numbers, so response rates of individual ads or radio stations can be easily tracked. Advertisers can place ads in print (newspapers), audio (radio) and video (TV).