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  1. For the 18th Time, Social Media Marketing Doesn’t Suck: How Twitter Drives Online Sales

    Does it mean your radio commercial, website, other signage, and email marketing are all ineffective? All of these doomsday articles proclaiming the death of Twitter as a marketing channel miss a very simple point: the lack of conversions shown in...

  2. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social, along with digital display, traditional print, in-store, television, and radio (and more) is a piece of the puzzle – not the entire picture. With the increase in reliance on friends and influencers in the purchase decision process, brands...

  3. 'The Power of Google' Senate Hearing is Must Watch TV Today

    Comparing it to Facebook is like comparing radio and TV – true one impacted the other but they were different mediums. That Google knows conversion numbers of successful advertisers cannot be denied, whether they use such information for developing...

  4. Yuri Gagarin Gets Google Doodle On 50th Anniversary Of Man In Space

    But this is no cheap tour gimmick: Coleman conceived of the project herself, approaching Anderson through a mutual friend, former radio DJ Dayna Steele. The Space Race was a major Cold War rivalry in the 50s and 60s but ended in 1975 when the two...

  5. The Revolution Will Be Streamed -- Operation Payback: Protest or War?

    Though in Twitter's case, it was saved because it's the only communication device -- much like you wouldn't take down your underground radio station in World War II Germany. I have it running in the background much like you have a television or...

  6. Q&A with Piera Palazzolo, SVP of Dale Carnegie Training

    Palazzolo has overseen the company's foray into online marketing, print and radio advertising and direct mail and sales support. Recently identified by The Wall Street Journal as one of the top 25 high-performing franchises, the Dale Carnegie...

  7. Accessibility Can Be Profitable

    Marketing within the top 500 companies is typically targeted toward advertising, excessive radio usage, and magazine and newspaper ads. However, without the use of the Web, they likely won't have the chance to learn about these incredible programs.

  8. Search Spend Seems Healthy Despite Slowing Economy

    Search is getting more budget from offline media that are usually used to narrow-cast, instead of TV and radio, which are broadcast media," Lee said. As search becomes more recognized as something that brand advertisers can use, I'd expect to see...

  9. China Limits Video, Audio Podcasts To State Run Sites

    From next month, only state websites will be allowed to carry film or radio programs, the State Administration of Radio, Film and Television (SARFT) said," they reported. In an effort to control video sharing programs, the government makes the...