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  1. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Ninety percent of daily media interactions are screen-based as sequential or simultaneous sessions on smartphones, laptop/PCs, tablets, and televisions; with the remaining 10 percent via radio, newspaper, or magazines according to Google: The New...

  2. 6 Billion Hours of Video Watched on YouTube Each Month

    And history – from the transition to radio, then TV, from network to cable – tells us that advertisers always follow the audience. In a post on the YouTube Blog, Kyncl said this new data on Gen C "underscores a shift in consumer behavior, and now...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. 5 Ways to Improve Social Engagement in Mobile Apps

    The notion of getting social seems as nonsensical as a radio program asking “how do we become more television? I can think of no more perfect example than when apps such as Yahoo News or Social Cam post expose the exact articles or videos their...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social, along with digital display, traditional print, in-store, television, and radio (and more) is a piece of the puzzle – not the entire picture. The emergence of visual bookmarking site Pinterest and the super-simple mobile image sharing...

  6. Bob Moog Rocks Google Homepage With Synthesizer Logo You Can Play

    At the age of 14, Moog built his first theremin; by 19, he was a published author, having written “The Theremin” for Radio and Television News in January, 1954. Synthesizer,' it turns out, refers to the synthesis embedded in Moog’s instruments: a...

  7. Google Search Plus Your World: The Peer to Peer Evolution Continues

    Yet when radio stations started playing “Hey Ya! Even if a new Celine Dion song sounds like every other Celine Dion song I’ve ever heard (and I haven’t liked any of them), I keep listening to it on the radio because it’s what I expect to hear.