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  1. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  2. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    This current “high” has been found in almost every marketing industry (e.g.newspapers, movies, radio, TV). Most colleges (not just UBC/UCLA and market motive) will have Internet marketing training courses, and will be churning out graduates a dime...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social, along with digital display, traditional print, in-store, television, and radio (and more) is a piece of the puzzle – not the entire picture. While the apps in market are still in the early days, the facts about mobile device and PC use...