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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Although the Introduction to SEO session was intended for industry newcomers, Shelby's tips offer important reminders for even experienced SEO professionals who have been optimizing sites for years.

  2. 9 Ways to Prepare for a Future Without Cookie Tracking

    To be brutally honest, most of us think that relying on a single line radio box at the bottom of a registration page, with a link to a hundred page disclosure is acceptable. The industry has evolved so quickly that much of the technology that we...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    This current “high” has been found in almost every marketing industry (e.g.newspapers, movies, radio, TV). With the current innovation in search engine marketing (SEM) and the seismic shift of offline dollars to online, our industry is the Wild...

  5. Google Crisis Response: From Search Engine to Information Provider

    During Hurricane Irene, Google published a threat evacuation layer onto Google maps on the WNYC radio website to reach both browsers and listeners. During hurricane Isaac, Google worked with NOLA.com radio station to do the same thing, but also...