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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads How can you build your website in a way that will please both your visitors/customers, as well as Google, Bing, and other search engines? And essential. SEO will help you position your website properly to be found...

  2. DON'T PANIC: Google's Insanely Complicated Douglas Adams Interactive Doodle

    The Hitchiker's Guide to the Galaxy" started as a BBC radio show and later became a increasingly inaccurately named trilogy of five novels. Today's interactive Google Doodle featuring the famous words "DON'T PANIC" (in large, friendly letters on...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. Leverage Twitter's Influence To Work For Your Brand

    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...

  5. Google Crisis Response: From Search Engine to Information Provider

    During Hurricane Irene, Google published a threat evacuation layer onto Google maps on the WNYC radio website to reach both browsers and listeners. During hurricane Isaac, Google worked with NOLA.com radio station to do the same thing, but also...