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  1. 9 Ways to Prepare for a Future Without Cookie Tracking

    To be brutally honest, most of us think that relying on a single line radio box at the bottom of a registration page, with a link to a hundred page disclosure is acceptable. One might argue that personalization is a byproduct of contextual...

  2. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  3. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...

  4. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    This current “high” has been found in almost every marketing industry (e.g.newspapers, movies, radio, TV). In order for you to remain around (be you in-house marketer, business owner, inexperienced college grad or advertising agency), you must...

  5. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    Social, along with digital display, traditional print, in-store, television, and radio (and more) is a piece of the puzzle – not the entire picture. Connecting digital experiences to offline and online retail provides a clear path of discovery...