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  1. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Think your title as a 4-8 word ad, so do your best to entice the reader so they want to click and read more. SEO will help you position your website properly to be found at the most critical points in the buying...

  2. Bing Hero Ads Turn Ads Into Landing Pages on Windows 8.1

    Bing Ads is running Hero ads as a limited pilot with multiple big brands, also including Walt Disney World, Jaguar, Home Depot, Norwegian Cruise Line, and Radio Shack. Bing Ads has announced a brand new ad experience today at its Bing Ads Next...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  4. Leverage Twitter's Influence To Work For Your Brand

    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...

  5. Win Earned, Owned and Even ‘Paid’ Links With Content

    It’s the basis of inbound marketing and the currency traded among the globe’s largest media agencies to cover everything from TV and radio to print and digital ad spend. But as digital grows up to become a competitor for those ad dollars it is also...

  6. Innovate or Die: Where Will SEM (and You) be in 5 Years?

    This current “high” has been found in almost every marketing industry (e.g.newspapers, movies, radio, TV). While now there are no standards of good SEM (and new ad formats are coming out every day), the rate of innovation will slow, and academics...