The biggest winner so far in the Facebook marketing vendor ecosystem was declared yesterday when Salesforce.com bought Buddy Media for $689 million. Maybe those Buddy Media airport ads (pictured) weren't so wacky after all, as they seemed to have...
Forrester's Interactive Marketing Forecast for 2011-2016 predicts that 26 percent of all advertising spend will come from interactive marketing reaching a grand total of $77 billion by 2016, with $33 billion of that coming through search.
Image Credit: Venture Beat Google's Search Plus Your World is the most recent and arguably most significant change the search engine behemoth has made to search yet. In the old days (old = a couple of weeks ago) search results could be based on say...
Around the same time last year, we discussed how businesses were finally investing heavily in the tools, people, and processes required when operating data-driven organizations. This year, an eConsultancy report estimates the UK web analytics...
Salesforce has launched a new product for enterprises designed to analyse social media conversations and comments on the web and direct them to the relevant professionals in an organisation. Social Workflow draws on the capabilities Salesforce...
Every once in a while, something shows up on the Internet that creates a game-changing shift in the way we view the world. In the context of online business, this happened to me in the fall of 2008 when I first saw the Conversation Prism developed...
Digital marketing agency Web Liquid has released a comprehensive report that pits five top social media monitoring tools against one another. Paring a list of 40 tools down to just five enterprise-level platforms with cross-channel coverage, they...
Here's a roundup of today's other search news and headlines from around the web, sorted by category. Search Industry News Google-ITA decision may be just days away: source - Reuters Google Said To Have High Level Mole At Twitter, Makes Massive...
Brand searches frequently account for between 40 and 70 percent of all organic search traffic to a business website. For service or product offerings, brand searches frequently signify that the searcher is "late" in the buy cycle and significantly...
Depending on who you speak to, search engine optimization (SEO) is either largely influenced or not at all influenced by social media. I'm sure everyone has their own opinions, case studies, and sites that show greater or lesser correlations...
Depending on which source you use, either "Volkswagen Commercial: The Force" or "Chrysler Eminem Super Bowl Commercial - Imported From Detroit" was the best Super Bowl commercial. The first source is the Viral Video Chart's list of most contagious...
In the past 24 hours, several more advertisers have uploaded their Super Bowl commercials to YouTube. In addition, Chevrolet, Volkswagen, Audi, and HomeAway are using Google AdWords campaigns to promote their Super Bowl ads.
Social search is the hottest topic in search. Everywhere you turn there's a new feature rolled out by the engines, or a new article, blog post, or tweet opining how search engine optimization (SEO) is forever changed because Bing decided to...
Watching the search landscape evolve these days, I can't help but think of the real estate agents' mantra: "It's all about location, location, location! The emergence of location-based services, such as Facebook Places, Twitter Places, and...
Social media has enabled advertisers, marketers, and public/investor relations professionals to engage communities, not audiences, in real-time. Putting down the traditional media bullhorn has enabled social media-savvy businesses to forge deeper...
As one who runs a social media agency, I'm often addressing questions around the topic of social media research, monitoring, and analytics. The questions vary, but are typically consistent in nature: How is research valuable to social media?
We looked at social customer relationship management (CRM) from a high-level conceptual view in "Interactions with Transactions: Understanding Social CRM. Now let's walk through a potential social CRM process, so that you can visually see what we...
If you're spending money on anything these days, you need to know what you're getting out of it. That includes your company's involvement in social media. If you can't see it, you can't track it, so you might as well turn it off.
In "Focusing Your Message from National to Local, Part 1," we determined focused messaging for both corporate and franchise outlets across a variety of interactive marketing solutions. We did this by coming up with a comprehensive strategic plan...
Last week, we looked at how to develop a successful measuring strategy on a strategic level. Now let's drill down a bit further with more methods for setting up success metrics. Setting Up SMART Goals
