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  1. How to Get Actionable Insights From Social Media Measurement and Monitoring Tools

    Social media has enabled advertisers, marketers, and public/investor relations professionals to engage communities, not audiences, in real-time. Putting down the traditional media bullhorn has enabled social media-savvy businesses to forge deeper...

  2. Visualizing the Social CRM Process

    We looked at social customer relationship management (CRM) from a high-level conceptual view in "Interactions with Transactions: Understanding Social CRM. Now let's walk through a potential social CRM process, so that you can visually see what we...