Fast food and sit-down restaurant activity reveals that more than 80 percent of users prefer to utilize map and driving directions in searching for the nearest quick serve restaurant (QSR) or fine dining establishment, while nearly 20 percent of...
For example, an NHL.com user could easily buy tickets to a Washington Capitals game and also look for a restaurant near the Verizon Center. Such publishers have a unique opportunity because they serve large numbers of loyal users and provide...
If you run a local restaurant or hardware store, you don't want your ads showing up statewide or nationally. This is especially helpful if you have a service or delivery radius or serve a specific neighborhood.
The user's degree of local intent may be automatically analyzed as well, for instance by the presence of terms such as "car repair" or "pizza restaurant" which may suggest the user intends to locate local goods, services or providers.
