Here's a quick recap of search and social marketing news and tips from the past week. No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or Microsoft Office files from the search results.
People seek answers, content, and conversation in both search engines and social networks, so marketers need to be in both places where these conversations and searches are occurring. Both require being present in social spaces, good keyword...
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. Google Places was recently replaced with Google...
Here's a quick recap of search and social marketing news and tips from the past week. Google's Matt Cutts answers SEO questions. Google will take 73.7 percent of U.S.search ad revenues, while Microsoft will reach 9.3 percent, Yahoo will have 6.2...
Keyword research was one of the battles we fought, but the war was won by developing the best answers for questions that were still out there. Quick to Market: We decided to use a 3rd party platform so we did not have to worry about website...
I'll be providing a few quick tips on how to get motivated and how to dream up topics when you've written about the same subject hundreds of times. At the end of this article I'm going to include a “quick tips” section.
What would it be like for you if, with your same monthly paid search spend and related efforts, you could yield 50 percent more conversions? You may think you have a good understanding of this already, but you’ll be surprised by how much you will...
If you found the cure for Cystic Fibrosis and a press release was submitted, you will definitely benefit from the 10,000 links in the first 24 hours because the search engines understand the ridiculous spike in traffic and links is justified.
During my first presentation last spring, I covered a quick overview of SEM, including how Google generates 96 percent of its revenue via paid search. For example, here are a few of the questions I asked the class, along with their answers:
If there’s a targeted audience of potential customers who are looking to find quick and easy answers to provide knowledge, make sure you can help them. Think about why people would search for you. In a search and content strategy, you want to make...
SEO isn't a one-shot deal or a quick coat of paint before calling the house ready for occupation. Learning to make your website talk to search engines in the language they understand is a long term science.
But, these same prospects are typically getting quick answers to this – actually very complicated – question. For all the things that have changed in my time in search engine optimization, there remains one constant when it comes to engaging in...
Search Yahoo Answers for unanswered questions relevant to your industry and create an image answering the question. Simply right-click on their page and choose “View Source” for a quick and dirty look.
Organic search can be one of your most profitable and important channels. Our "long-tail" web and search footprint required an SEO solution with the ability to track pages, keyword ranking, backlinks, web analytics, competitive intelligence, social...
Maybe you can provide fantastic answers on Quora. There's no debate links are a big signal of quality to search engines, so you need to know your ABCs. There are loads of tools that can help with this (my favorite is Icerocket) but simply going to...
Along with this feature, you can also tap “More” to the right of the quick filter search tabs to gain access to those search queries. Although this search engine isn't the best for shopping or finding a cheap hotel, it is a unique way to search for...
Rather than appearing prominently to the right of Bing’s search results (where it could easily be showcased in the new “Snapshot” column of Bing's recently redesigned results), the Britannica answers appear within the organic search results.
Search As You Type Tools This can be quick hit way to conduct keyword research on the fly. After all, this is what people are talking about so you can be sure they'll be querying it on search engines too.
Google’s most recent Penguin update has caused a storm of controversy since it began cracking down on search engine enemy No.unnatural” links. As a user, you want to find the best possible answers to your queries, not fall prey to the trickery of...
