Proving the Value of Your Search Campaign: Tangible SEO Metrics Search engines: Changes to algorithm, updates, SERP updates, market share. Mining Your Search Keywords and Social Data for New Revenue Opportunities
Compound anchors: These are combinations of anchors (e.g.blue widgets from Search Engine Watch", which combines money and brand anchors). They had decent PR so a quick PR check wouldn't have immediately alerted me to them, but seeing the hosting...
A quick search on Google Trends for "flowers" shows in the past 30 days, people are increasingly on a mission to fulfill that forecast. The complex machine was designed with the idea, what "if Google the Search Engine had a mom of its own and...
Android AutoClean is one of my favorites on this list for two reasons: the ability for me to schedule my phone, SMS, and web search history to be cleared is a lifesaver, and the one-click to move apps to my SD card is really convenient.
Optimizing your Yelp listing is equivalent to optimizing your website for search engines such as Google. It allows customers to check-in to wherever they are and then post that check-in to Facebook for all of their friends to see (this is now more...
When your content is placed on Google+ it has the chance to rank higher because the content is fed into the personal search results of your Google+ circles. Google+, as a Google product, means it will undoubtedly be integrated into other developing...
According to Lee Odden, author of the book "Optimize": “When a SEO and content marketing strategy work together, repurposing content means additional SEO assets to attract search traffic on many different variations of a theme.
As search engines have changed what they are looking for, the efforts we make as link builders have changed as well. Here is a quick example: It is becoming more common for "link building" campaigns to be built containing efforts around social...
Do a quick search to see if he/she has done any reviews. With the rise of digital publicists – especially now that the group encompasses not only traditional PR firms, but also search marketing "outreachers" and "link builders" – brands need to be...
Microsoft revealed a few new logo design concepts during a Design Day presentation in Norway, including a white and gold "boomerang" logo for its Bing search engine: You can check out a quick video showing off the new-look Bing logo here:
Here's a quick recap of search and social marketing news and tips from the past week. No More Quick View in Google Search – Google Operating SystemGoogle removes the ability to see PDF or Microsoft Office files from the search results.
A quick look into the Audience Buying Power Index (source: comScore Core Search custom, December 2012) between search audiences is also telling: We all know audience is important, but exactly how important, is often overlooked in search marketing.
Both require being present in social spaces, good keyword research, having a nimble place to publish your content, as well as have a quick process for approval Yet, many people are still trying to figure out exactly how social plays into their...
All this and much more in our quick recap of search and social marketing news and tips from the past week. Making your mobile search faster – Google Inside Search BlogGoogle adds expandable sitelinks, or "quick links" (essentially sitelinks within...
SERP Conditioning leads users to check (and click) the feature area of Google's SERP design that prominently displays information pulled via the Knowledge Graph, Google Maps, and – conveniently for Google’s revenue – Product Listing Ads (PLAs...
Most people, even those that are quick to refer to Google as Big Brother and refuse to use Chrome for its supposed intrusiveness, don't seem to appreciate the tremendous amount of information that exists for anyone with any sort of Internet presence.
When we talk landing pages, most online marketers think pay-per-click, where the input of a destination URL into Google's or Bing's paid search offerings allow marketers to drive keyword-targeted traffic to (hopefully) optimized pages.
Here's a quick recap of search and social marketing news and tips from the past week. UK paid search CPCs overtake US for first time – The DrumMeanwhile, Kenshoo reports that "CPCs in the UK rose by ten cents taking the total CPC to $0.48...
Quick stats about local mobile use: percent of mobile search is local.percent of local searches result in purchases.percent of smartphone shoppers use a GPS/mapping app to find a retail location. Google Places was recently replaced with Google...
Text ads: Traditional text ads that run on the Search Network. As with the Search Network, success stems from a thorough plan and persistent optimization. Below is a quick list and if you need descriptions of each type, you can check out Dent's...
