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  1. 7 Reasons Your SEO Campaign Will Fail and What You Can Do About It

    A quick sniff test to determine if your campaign is delivering the right traffic is to look at your site's bounce rate for organic search traffic. If you see a high bounce rate for organic search visitors, then what they're searching for is not...

  2. Last-Minute SEO - Here Come the Holidays!

    Organic Search Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Not all of it is search. You might find easy improvements that will give you a quick boost...

  3. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    Once you better-understand the percentages, you can drill into the search queries and top landing pages from mobile traffic. By selecting Mobile, you can check your trending over the past 90 days for mobile search queries.

  4. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from experienced print content teams and how what may appear to be a collection of words is actually a complex process that starts...

  5. Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling [#CZLSF]

    However, he was replaced by a well-known advocate in the search industry, Bill Hunt of Back Azimuth Consulting. While attending ClickZ Live San Francisco’s session on "Optimizing Search and Digital Marketing With Multi-Channel Attribution Modeling...

  6. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    If you utilize hreflang, Google will be able to display the correct language right in the search results. Being able to quickly identify problems via the new reporting can lead to quick fixes. If you're marketing internationally, it is important...