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  1. Google Webmaster Tools Adds International Targeting Report to Show hreflang Errors

    If you utilize hreflang, Google will be able to display the correct language right in the search results. Being able to quickly identify problems via the new reporting can lead to quick fixes. If you're marketing internationally, it is important...

  2. Google Search Quality Guidelines Now Reward Expertise, Authority, Trust

    The latest version of Google's "human rater handbook," quality evaluation guide, has leaked once again, and gives us more clues into how Google determines quality. How Google's Human Search Quality Raters Assign a URL Rating (2011)

  3. How to Diversify Your PPC Campaigns – and Your Skill Sets at the Same Time

    Below is a quick plan to get your diversification process started: Just within Google's service offerings you have a few distribution channels: Google Search, Search Partner Network, Google Display Network, YouTube, and Gmail Sponsored Promotions.

  4. Yahoo Retires Less Popular Products to Make Room for New Innovation

    People Search: As a user, you want one place to find everything you need. You can use Yahoo Search to find people, blogs, places, maps - anything. That’s why today, July 2, we are closing down Yahoo People Search, a defunct directory site that’s no...

  5. Panda 4.0 Help: Google Clarifies Tremors, 3 Analogies for Diagnosing Hits

    Then, after analyzing more companies impacted by Panda 4.0, I wrote a follow-up post here on Search Engine Watch explaining additional findings based on my analysis. You take a quick look around before getting in your car and you see a dozen other...

  6. How to Grow Your Google+ Fan Base to 1,000 Followers & Beyond

    Why not go the quick and painless route and pay to bulk that number up? Don't lose sight of the fact that there is indirect Google search love for the engagement you get on Google+. +Post ads on the Google Display Network have been out of beta for...