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  1. Top 10 Skills That Separate Real UX Designers from Wannabes

    Unfortunately, opportunists quick to add UX to their repertoire of services are hoping that you won't know how to differentiate their offerings from real UX expertise. If your UX candidate wants to start with usability testing, then you should look...

  2. Yahoo Retires Less Popular Products to Make Room for New Innovation

    To achieve this, we took a hard look at our products and have shut down some of the less popular ones and integrated widely loved features from others into core Yahoo experiences. Instead, we now offer the Yahoo Extension for Chrome, which will...

  3. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Keep taking that deep dive on a regular basis, but use this quick look to keep your own day-to-day social efforts fresh and relevant. A quick surface evaluation of the ecosystem you operate in can provide insights into your community and how you...

  4. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Let's look at why brands should provide content based on the user, rather than their mobile device. Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for...

  5. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example provided by Google, they look at bounce rate to compare user engagement across device types. Action: The best way to test onsite usability issues is to take a look directly, but since it's not always feasible to have several mobile...