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  1. Why Brands Should Provide Content Based on Users, Not Just Their Mobile Device

    Let's look at why brands should provide content based on the user, rather than their mobile device. Because on-the-go users expect quick information, we're seeing the rise of dedicated mobile websites that present only essential information for...

  2. How to Avoid Mobile Ranking Pitfalls by Assessing Mobile Engagement

    In an example provided by Google, they look at bounce rate to compare user engagement across device types. Action: The best way to test onsite usability issues is to take a look directly, but since it's not always feasible to have several mobile...