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  1. Panda Has a Smartphone – Here Are 7 Things You Can Do to Test It Now

    When companies are hit by Panda and see a huge drop in Google organic traffic, they often run to check their websites. Sites hit by Panda often have serious problems from a user engagement standpoint, a credibility standpoint, and even a deception...

  2. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Hopefully the quick run-through above gives you a new perspective on how it is possible to extract useful insight from experienced print content teams and how what may appear to be a collection of words is actually a complex process that starts...

  3. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Keep an eye out for pages with out of stock products or error messages; these are quick...

  4. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. Here is a quick breakdown of a few targeting strategies:

  5. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the morning during their best times and $30 in the evening when conversion rates were lower. A few quick considerations when implementing this...