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  1. Google Analytics Content Reports: Understanding the Key Benefits

    We all know that content is a key part of a website, but do you regularly analyze performance of content to see what's working and what hasn't hit the spot? Keep an eye out for pages with out of stock products or error messages; these are quick...

  2. Google Display Ads on Mobile Devices: How to Avoid the Erroneous Clicks of Children

    We hit our budget caps every day (we didn’t want to over-spend since sales were initially pretty slow) and approximately 70 percent of our traffic was coming from these devices. Here is a quick breakdown of a few targeting strategies:

  3. 3 PPC Power Plays: Monday Mornings, Luxury Hotels & Online Education

    While their competition was bidding $40 all day, these marketers used a base bid of $30, but hit $50 in the morning during their best times and $30 in the evening when conversion rates were lower. A few quick considerations when implementing this...

  4. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    Comparing Top Landing Pages Prior to and After a Panda Hit My February post, "The Misleading Sinister Surge Before An Algorithm Hit", explained a trend I was seeing when analyzing websites mauled by algorithm updates like Panda.