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  1. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    Quality content will anticipate customer questions, answer objections, invite their participation, inspire them share, and to make a purchase. This requires an expansion beyond promotion to provide answers to basic questions to those in the...

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    Companies and SEO professionals will need to be asking the following questions in the year ahead: Social media has been a major player in the digital marketing landscape for the last few years. In addition to strengthening your overall social media...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    If human resources or a recruiter is given a list of questions to ask, they also should have a script of the expected answers," Mitchell said. Hiring criteria and systems that include a detailed job description, years required, distinguish between...

  4. How to Build Your First Content Marketing Strategy

    A typical client who is seeking a professionally designed site may have questions like: There are a few key questions you should ask yourself when examining your content strategy or when determining that you need to get started with one altogether.

  5. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google's Distinguished Engineer Matt Cutts answered a couple of questions on the YouTube GoogleWebmasterHelp channel: Eric Schmidt Will Take Your Questions Now (Video) – AllThingsDAt D: Dive into Mobile, Google Executive Chairman was interviewed...

  6. Social, SEO & Content: How to Create a Potent Integrated Marketing Campaign

    Answering these questions will help you define proper goals while also helping you to define your intentions and goals within social media. Asking the Right Questions Before you start to deep dive into planning and executing your strategy, you must...